Tuesday, February 23, 2010

Starbucks 1-800 Marketing Strategies.

Schultz may not be into mass advertising, but there is one marketing tool he definitely does not go without—a 1-800 phone number. As part of this top-of-the-line customer relations program, and also to keep in touch with his 200,000 employees, Schultz obtained a 1-800 number (1-800-Starbucks of course) where anyone can find information on the corporation, products, merchandise, employee benefits, store locations, and anything else STARBUCKS-related.

Read more here.

Labels: , , , , , , , , , , , ,

Tuesday, August 26, 2008

Starbucks 1-800 Marketing Strategies.

In a recent article, Starbucks founder and chairman Howard Schultz revealed that he doesn’t advertise. No ads. Just a string of nationwide coffeehouses popular by word-of-mouth, and customer relations needs satisfied by a 1-800 phone number.

Logan Marshall, Tollfreenumber.ORG's founder is an avid Starbucks visitor. Mr Marshall often says that he "doesn't drink coffee [he] drinks Starbucks." And as all of us who have ordered a venti vanilla latte (Like Mr. Marshall) can attest, Schultzs' creation has been an enormous success. This was all accomplished without a single ad during the Super Bowl. It’s pure customer relations and quality products, according to Mr. Schultz.

Schultz may not be into mass advertising, but there is one marketing tool he definitely does not go without—a 1-800 phone number. As part of this top-of-the-line customer relations program, and also to keep in touch with his 200,000 employees, Schultz obtained a 1-800 number (1-800-Starbucks of course) where anyone can find information on the corporation, products, merchandise, employee benefits, store locations, and anything else STARBUCKS-related.

These days, consumers expect 1-800 numbers when dealing with electronics companies, billing departments, and most service-related companies and mega-stores. But toll free numbers truly are needed for all types of businesses—including chains, home-based companies, online businesses, and small retail outlets.

Whether you have a shop on every corner, or a single storefront, a toll free phone number is an affordable and simple way to encourage new business, establish credibility for your company, improve customer relations, and never miss any phone calls. Toll free phone service offers numerous options to meet the needs of all types of businesses—from call forwarding, to efaxes, to auto-attendants, to cellular and international toll free service.

The experienced staff at a toll free service provider like Tollfreenumber.ORG can guide you through the process of obtaining your own 1-800 number—it's very simple, very affordable, and doesn’t require any additional installations.

Labels: , , , , , , , , , , , ,