Thursday, February 25, 2010

UPS, FEDEX, and DHL Thrive WIth 1-800 Numbers.

By advertising 1-800-PICK-UPS; 1-800-GO-FEDEX; and 1-800-CALL-DHL, courier companies have created free and convenient connections to their customers while simultaneously establishing company image by using a memorable vanity phone number. Customers will have an easy time remembering those phone numbers as opposed to a string of random digits.

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Wednesday, February 17, 2010

Posting The Numerical Equivalent Of Your Vanity Number.

Vanity numbers—a word or phrase as a phone number—generate solid brand recognition and promise an easy-to-remember toll free number. A creative string of letters in place of a numerical sequence (called mnemonics) can be an invaluable asset for any business.

Read more here.

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Saturday, November 29, 2008

Holiday Shopping And Toll Free Phone Numbers.

With the holiday shopping season in full swing, owners of retail businesses with 1-800 phone numbers are enjoying their busiest time of year. Calls to retail 1-800 numbers often peak during November and December.

It’s not too late too get your own toll free phone number for this holiday season. If you use a toll free provider like Tollfreenumber.ORG, you can have your own toll free number within just a few days. Insert the number into ads and on packaging and consumer response can increase by as much as 600 percent, maybe more.

The majority of sales from catalogue and websites are still made through toll free phone calls. We are all familiar with the Sears and JC Pennys catalogues—shoppers have been calling toll free to buy from their catalogues for decades. And these days, large chain stores like WalMart and Target also offer shoppers the convenience of buying over the phone (800-966-6546 WalMart; 800-440-0680 Target) from retail stock listed on their websites. In fact, these websites often offer more options than the actually stores do.

All this holiday retail activity has an impact on another industry—delivery and courier companies are typically busy this time of year too. UPS (1-800-PICK-UPS) FEDEX ( 1-800-GO-FEDEX) and DHL (1-800-CALL-DHL) will be fielding millions of calls to their toll free phone numbers from companies and individuals looking to schedule for pick-up and delivery of holiday gifts.

There is no better time than the holidays to have a 1-800 number if you own any type of retail or service business.

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Wednesday, August 20, 2008

Posting The Numerical Equivalent Of Your Vanity Number.

Vanity numbers—a word or phrase as a phone number—generate solid brand recognition and promise an easy-to-remember toll free number. A creative string of letters in place of a numerical sequence (called mnemonics) can be an invaluable asset for any business.

For those wondering if they should post the numerals along with the vanity number, that question is best answered on a case-by-case basis. In some instances, depending on your clientele and the specifics of the number, it is indeed best to put the numerical equivalent nearby in an ad or on a business card. In other cases, it just isn’t necessary.

There is an enormous business benefit to owning a vanity number—there is no doubt about that. However, if you have a number that is easily misdialed, it is sometimes a good idea to include the numerical equivalent. If your strongest competitor has a vanity number that is very similar to yours, just one or two digits different, consider including the numbers. It is also advised that if the majority of your potential customers are senior citizens or teens, including both options is likewise a good business practice.

Vanity numbers can lead to a much higher ad response rate and they create a stronger identity for any company. Word of mouth referrals increase dramatically—as much as 200%. For instance, 1-800-GOT-JUNK; 1-800-Call-DHL, and 1-877-My EXXON are prime examples of how a phone number can establish instant company recognition.

When looking for a vanity number, work with professionals at an established toll free service provider like Tollfreenumber.ORG to get the right number for your business. Once you find a number you like, activate it quickly before anyone else scoops it up, and then decide if it’s in your best interest to include the numerical phone number in advertisements and on your website.

In many cases, time will answer this question. If you have a series of misdialed calls and complaints about translating the number, then of course include the numerals. But if after using the vanity number for several months, there appears to be no problems, then use the vanity number alone. But either way, understanding the overwhelming benefits of a vanity number is a key to a successful business strategy.

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