In addition to a higher response rate, a vanity number creates an established, stronger identity for any company and increases word of mouth referrals. Recalling a seven-digit numerical sequence can be difficult for anyone. Remembering a toll free pre-fix attached to a word or catchy phrase is much easier. (Think 1-800-FLOWERS) The majority of successful, large-scale businesses and most of the Fortune 500 companies have toll free numbers because they are so effective.
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