Long Distance Charges Could Drive Off Customers

Consider this scenario: a customer or client is given the choice of contacting two small businesses offering similar services or products. The customer has numerous questions about the services, costs, company history, and shipping options. The conversation could be lengthy. One company has a standard phone number, which means a long distance call for this customer. The second company has a toll free number that will cost the customer nothing, no matter how long the call lasts. We can safely assume the customer will decide to reach out first to the business with the 1-800 number.

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