Starbucks' Simple Marketing Strategy

Schultz may not be into mass advertising, but there is one marketing tool he definitely does not go without—a 1-800 phone number. As part of this top-of-the-line customer relations program, and also to keep in touch with his 200,000 employees, Schultz obtained a 1-800 number (1-800-Starbucks of course) where anyone can find information on the corporation, products, merchandise, employee benefits, store locations, and anything else STARBUCKS-related.

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