Starbucks Adopts 1-800 Marketing Strategies.

As part of this top-of-the-line customer relations program, and also to keep in touch with his 200,000 employees, Schultz obtained a 1-800 number (1-800-Starbucks of course) where anyone can find information on the corporation, products, merchandise, employee benefits, store locations, and anything else STARBUCKS-related.

Read more here.