Wednesday, November 5, 2008

What does 600% mean?

Bellcore Research Agency did some research awhile back and concluded that advertisements that use a toll-free phone number VS. a local phone number saw an average of 600% increase in business. Probably because people prefer to call an 800 number over a local number. That is why so many U.S.A. small businesses use a toll-free number as their primary phone number.
You may say WOAH JOEY! HOW MUCH IS 600%?
-------BEFORE----------|------AFTER--------
Local Number - no calls | 800 number - 6 calls
Local Number - 10 calls | 800 number - 60 calls
Local Number- 100 calls | 800 number - 600 calls
600% is mathematically equivalent to SIX times more calls.

This is exactly what the national research firm BELLCORE RESEARCH found when they ran tests that charted the callers of toll-free numbers VS a local number.
Here are some LOW figures totaling a 30% increase
-------BEFORE----------|------AFTER--------
Local Number - no calls | 800 number - 1 call
Local Number - 10 calls | 800 number - 13 calls
Local Number- 100 calls | 800 number - 130 calls
Even a 30% increase will make a toll-free number a great investment for your business. But if you are only getting a 30% increase then you should work on your marketing more because you still have a lot of room to advance and improve yourself.

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