Creative Marketing of Your 1-800 Number.
A vanity toll free phone number can be the most effective way to secure a memorable brand image for your product or company. But don’t stop with just the number. For the best results, incorporate the vanity number into your overall marketing scheme.
You can combine your vanity number with dozens of other marketing ideas to elevate recognition of your company and to broaden your image. If your number appears in enough places, the number and your company will be instantly recognized by millions of potential customers. 1-800-PICK-UPS and 1-800-GAP-STYLE are two good examples of phone numbers used as marketing tools.
First, get an appealing vanity number through a reliable toll free service provider like Tollfreenumber.ORG. Their professionals will help you find the right number.
For a hypothetical example, let’s say you pick 866-MYSTORE. Try to get an 866-MYSTORE license plate on your personal car and on all company vehicles. Give your employees, friends, and relatives 866-MYSTORE shirts and caps. Some businesses give away or even sell clothing items with their logos and vanity numbers to customers. Sponsor community events and use the logo and number on all ads and anything else attached to the event.
Wherever you can, place your vanity number. As it is seen by more and more people, your response rate will climb…in fact vanity numbers in just a single ad can increase interest and response by as much as 600%. In addition to a higher response rate, a vanity number increases word of mouth referrals.
The majority of successful, large-scale businesses and many of the Fortune 500 companies have toll free vanity numbers because they are so effective. But the way you market the number is key to its success,
Labels: 1-800-PICK-UPS, Marketing, toll free, vanity numbers


1 Comments:
These are good tips. I'd like to add another...
Make sure your toll-free service provider also offers call tracking and recording. These tools will complete your lead tracking system. With tracking reports, you can monitor how effective your ad buys are, and do the same for your vehicle and yard signs. And, recording lets you monitor the conversations your gatekeepers are having with potential customers. By listening to the calls you can fine tune your sales and customer service training techniques, and make sure that everyone in your company is delivering optimal service to your callers.
An example of one vanity number, toll-free service and tracking/recording provider is 800response.com.
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