Lawyers Use 1-800 Numbers To Connect With Clients

If you tune into the Today show on NBC, you are bound to notice a banner for 1-800-Lawyers during segments aired outdoors on the pedestrian plaza near the NBC studio. The ad is typically held by an audience member in the front row or strategically draped over the security rail that keeps onlookers to the side.

A company representative who didn’t want to be named said 1-800-Lawyers makes sure that the banner is front and center, just behind Matt Lauer, as often as possible. Why? The free ad, seen by millions of viewers every day, is a priceless marketing tool for the thousands of attorneys connected to the toll-free number referral service.

In years past, lawyers hung a sign outside their home or office and clients found them. But times have changed. Lawyers nationwide are obtaining 1-800 numbers for their individual firms and are joining forces with groups of attorneys by collectively signing on for toll free referral numbers.

A 2008 Time magazine report on the glut of lawyers states that there is one lawyer for every 300 Americans, and that law school admissions continue to rise. Attorneys are scrambling to get clients: competition is fierce and they must advertise their firms rather than rely on word of mouth.

Subscribing for toll free service through a provider like Tollfreenumber.ORG is ideal for attorneys and indeed for any business owner. Clients and customers can reach them anywhere, at any time. After-hour calls can be routed to cell phones or landlines. It’s a perfect match.

Professionals need to draw customers the same way that any retail business does. Pairing legal services with toll-free phone service is a productive combination for attorneys and clients.