Monday, July 21, 2008

Adding 1-800 Numbers To Advertisements

If someone suggested an inexpensive addition to an advertisement that could double your business, you’d jump on it, right? How about if the suggestion potentially increased response to the ad as much as 600%? It’s a no-brainer.

By adding a 1-800 number to an advertisement, consumer response to the ad can jump by as much as 600%. An ad with a 1-800 number in the Yellow pages, on websites, or in brochures will attract new business, enhance customer confidence, and instantly broaden the potential market.

1-800 numbers allow you to advertise nationally. The 800, 888, 877, and 866 numbers are not tied to any geographical location so they expand your market reach. And most importantly, toll free numbers don’t result in long distance charges on your customer’s phone bill.

Why should a customer be forced to pay when they just want to ask about your services or products? They shouldn’t. In most cases, the business should cover the cost of customer service calls. Businesses with a 1-800 number in their advertisements instantly gain an edge on the competition.

When potential customers or clients notice a 1-800 number in an ad, they perceive the company as professional, trustworthy, and established. They are more likely to conduct business with a company that offers a toll free phone number.

When choosing toll free service, subscribers select from a menu of options. It’s important to sign on with a service provider that offers a variety of features to match individual needs and budgets. (Tollfreenumber.ORG and Qwest are good options) Once a number is assigned, it can stay with the owner permanently. If a company grows or moves locations, the numbers remains, safeguarding the connection to all their customers.

Marketing experts routinely advise small and mid-size companies, and upstart businesses, to place a 1-800 number in all ads, on all business cards and stationary, and on packaging. It’s a no-brainer.

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